The Lean Philosophy

The Lean Philosophy


Lean Communication is a strategic program that uses Lean Manufacturing methodology to strip waste out of business communication. It’s fully customized and guaranteed to get results.


The Case for Lean

Technology has made us busier and more distracted than ever, yet business communication continues to follow old rules.  In our digital age, outdated processes and habits add a layer of hidden waste that kills innovation, damages the customer experience, and bogs everyone down. We’re doing a good job of embracing new social channels, but we haven’t adapted the underlying communication process. We’re putting old wine into a new wineskin.


Strategic outcomes

  1. Efficiency – An immediate boost in productivity and agility
  2. Quality – Clearer communications, elevated customer experience
  3. Cost savings – Significant reductions in waste
  4. Culture – Higher employee engagement and satisfaction
  5. Increased capacity – for innovation and other strategic priorities

How it works

Phase 1 – Discovery

The program begins with a full communication audit. We’ll dig into your systems, map out your processes, analyze content and templates, and assess your team’s skills and habits. This phase allows us to prioritize and establish benchmarks.

Phase 3 – Implementation

After identifying the main challenges and root causes, we’ll create an action plan with short and long-term priorities. Then we’ll start eliminating the waste from systems and processes and re-engineering habits and attitudes.

Phase 5 – Sustainment

Once the change has taken root, we’ll launch a customized strategy to maintain it for the long term.


Specific outcomes for your people

  • Customer Service – Provide higher quality of service
  • Sales and Business Development – Close more deals, build stronger relationships
  • Operations – Perform tasks more efficiently and effectively
  • Technical Experts – Communicate technical concepts to non-technical audiences
  • Product Managers – Bring new products to market faster
  • Business Analysts – Provide clear, concise analyses
  • Information Technology – Communicate clearly with non-technical audiences
  • Project Managers – Complete projects more efficiently and effectively
  • Finance – Report financial results to support management decision-making
  • Audit and Risk Management – Report situations to minimize organizational risk
  • Marketing and Communications – Sell clear visions and ideas to all audiences
  • Human Resources – Write messages that change organizational behaviour
  • New Supervisors – Learn how to communicate with influence
  • Managers and Executives – Lead a team without being bogged down by poor communication