Your communication style can make, or break, your personal brand

Your communication style can make, or break, your personal brand

I recently came across this TedTalk by Julian Treasure, who studies sound and advises businesses on how to best use it. He lists seven deadly habits of speaking that will destroy your personal brand and undermine your ability to influence others. He then flips it around and presents four cornerstones of powerful communication. His point: the world will be a better place if we avoid the deadly habits and communicate using the four cornerstones.

How to speak so that people want to listen – TEDGlobal 2013, stomach Julian Treasure

Here are Julian’s seven deadly habits of speaking:

  1. Gossiping – speaking ill of someone not present
  2. Judging – creating a barrier of self-righteousness
  3. Negativity – bringing people down and stealing their joy
  4. Complaining – spreading misery in the world
  5. Excuses/blaming – not taking responsibility for actions
  6. Exaggeration/lying – distorting the truth about things and events
  7. Dogmatism – pushing hard for “my way or the highway”

And the four cornerstones of powerful communication:

  1. Honesty – be clear and straight
  2. Authenticity – be yourself
  3. Integrity – be your word
  4. Love – wish people well (not romantic love)

Conclusion

Every time you send a message, you make a statement about your brand. You want a stronger brand? First, get rid of any deadly habits in your style. Then, build a solid foundation on the four cornerstones. In my book “Buried Alive: Digging your way out to clear communication“, I included an entire chapter that talks about the importance of managing your personal brand when you communicate. In the end, your brand is your most important asset. Respect it and protect it.Your personal brand is your most important asset. Respect it and protect it. Click To Tweet

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